LinkedInAccording to the latest data from Hitwise, a company which uses data directly from ISP’s to track overall internet usage trends, Google has continued to gain market share over the last three months.
In October Google’s share of searches reached 64.49% based on a sample of 10 million US web surfers. They seem to have largely taken market share from all the major other engines (msn and yahoo) which both saw modest declines in their percentage of the search market share.
The one odd finding was that while both msn and yahoo declined in share against Google the little engine that could (ask.com) actually rose a small amount to 4.76%.
This is most likely largely due to their aggressive television and internet marketing campaigns in which they take direct aim at the lackluster Google search results interface. This however may not be enough to keep them competitive as Google is also heading in a similar direction with their slow introduction of their own version of universal search.
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