LinkedInThere was a great deal of buzz around getting your site listed on relevant news sites via press releases. Is there any merit to this? Hells yeah. Once you send your press release out o the wire there is a good chance that Yahoo news, Google news, Reuters and other aggregators will pick it up if it is press worthy material. If this happens then the blogosphere usually repurposes the release and takes out excerpts or references. Hopefully some of those references will be your website URL. The most common mistake that I see is companies forgetting to use an anchored link to their own website in their releases. Duh?? Many writers, especially bloggers are too lazy to strip this out of the releases and if they copy and paste the news then you get another inbound link hopefully from a blogger that has relevant content to your business or vertical. If you happen to have something press worthy enough to get to the home page of Digg or other social news media sites then it becomes a home run for your link strategy. Here are a few good press release distribution services and some of these guys even have SEO upgrades for releases. Money!
by: jonathan s ng, internet maven
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